NEWS AND VIEWS

Our latest news, insights and opinions.

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14/5/26
Ellen Merchant x Pooky: From Collaboration to Campaign

As Pooky Lighting’s long-term creative partner, this is how we approached launching Ellen Merchant’s latest collection - off the back of five years successfully working together.

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Campaigns
28/4/26
Redbrick and Happy Yolk: We’ve been shortlisted at the Global Social Media Awards 2026!

Here’s what was included in our winning strategy for the leading interiors destination…

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Campaigns
23/4/26
Why most Reels don’t work - and what actually does

Most brands are making more content than ever, and seeing less from it. The issue isn't volume - it's relevance.

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Insights
21/4/26
Kave Home’s UK Launch: Building Momentum Beyond Opening Week

When Kave Home opened its first UK showroom at Redbrick, our role was simple: make sure the launch didn’t come and go.

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Campaigns
6/3/26
Why Traditional PR Agencies Struggle With Social-First Marketing (And What Brands Actually Need Now)

The media landscape has fundamentally changed - but many marketing models and agencies haven’t.

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Insights
6/3/26
Female Founders, This One’s For You

In 2024, just 2% of UK venture capital went to female-led businesses, while all-male teams received more than 80%

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News
6/3/26
Win a Professionally Filmed Instagram Reel for Your Business by Happy Yolk

Enter to win a professionally produced Instagram Reel to boost your brand’s presence on social media.

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6/3/26
Our CEO makes the shortlist in the 2026 Inspiring Women Awards!

The ‘Mentor of the Year’ category has never looked better

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6/3/26
Case Study: Driving discovery of Nkuku’s new Northern home

We worked closely with homeware brand Nkuku to drive discovery of their second-ever store in the North’s leading destination for interiors - Redbrick.

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Campaigns
6/3/26
Is banning social media for under 16s actually… right?

The answer is of course: yes.

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News
6/3/26
What should my 2026 content strategy even be?

Thinking about what your social content strategy should be in 2026? We’ve analysed the platform shifts, evolving creator behaviours, and emerging trends shaping Instagram, TikTok and Facebook in the year ahead, so you don’t have to.

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Insights
27/1/26
Another win! Happy Yolk wins at the Global Social Media Awards 2025

We’re incredibly proud to announce that we WON at the Global Social Media Awards achieving a Silver for Best Low Budget Campaign for our One Millionth Hen campaign with British Hen Welfare Trust!

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3/7/25
Happy Yolk Wins at The Drum Awards 2025

Happy Yolk won Silver at The Drum Awards 2025 for a creative campaign celebrating the British Hen Welfare Trust’s one-millionth rehomed hen. Featuring King Charles III, Lulu Guinness, Bob Mortimer, and David Beckham, the multi-channel campaign captured millions of hearts across social.

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