‍Receiving The Brief‍

Part of the joy of working with our client Redbrick, is the accompanying pleasure of invitations from its 40 in-store brands to step into their worlds.

So imagine our faces when we learnt not only that Nkuku would soon be added to the Redbrick directory, but that we would be teaming up with the brilliant Nkuku team for an exclusive creator event to drive discovery of their new Northern showroom.

So, What Did We Do?‍

We quickly got to work, drawing together a multi-phase, social-first launch, combining teaser content, launch announcements, creator-led walkthroughs, influencer Q&A’s, event coverage and extensive brand and creator cross-posting.

We then curated a group of brilliant Northern home and interiors influencers from our Happy Yolk IRM influencer network. Behind the scenes, we handled the sourcing, negotiating, contracts and paid promotion so that everything would run smoothly.

And of course, we were there on the day to make sure everything came together!

The Results

• Nkuku launch content generated 200k+ views and reach combined across Redbrick and creator channels
• Creator-led content delivered the largest share of discovery, with single creator Reels reaching 100k+ views
• Campaign consistently drove higher saves, comments and tagging behaviour than average posts
• Strong indicators of visit intent across the campaign ("we need to go", "when are we going?")

Why Did It Matter Commercially?‍

The campaign proved social media as a primary discovery channel for new store launches, with creators significantly extending reach, credibility and visit planning beyond Redbrick’s owned audience.

Want to learn more about what we can do for your brand? Whether it's organic social media, influencer marketing or to have a chat about your needs, get in touch with us here →