Another win!

We’re beyond proud to announce that Happy Yolk has won Silver for Best Low Budget Campaign at the Global Social Media Awards, for our One Millionth Hen campaign with the British Hen Welfare Trust.

A huge thank you to the British Hen Welfare Trust team, the Happy Yolk team, the Lulu Guinness team and, of course, the million lovely hens for being a part of this fantastic journey.

Here’s what the judges had to say:

“An outstanding example of creativity and tackling unique challenges head-on. With clear and measurable goals, the campaign showcased remarkable creativity and impact on a small budget, successfully turning a charity milestone into a viral cultural moment. Their brilliant use of creativity and strategic partnerships demonstrated how a modest budget can be transformed into a nationwide impact.”

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About the campaign

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The One Millionth Hen campaign marked a major milestone for the British Hen Welfare Trust, celebrating the rehoming of its millionth hen. Designed as a multi-channel moment, the campaign combined bold storytelling with creative partnerships to spotlight hen welfare in a fresh and memorable way.

From a royal rehoming by King Charles III to a bespoke hen carrier created by fashion icon Lulu Guinness, the campaign brought together culture, humour and heart. With comedian Bob Mortimer lending his voice and support from David Beckham, the message reached millions and captured public imagination.

By turning a charity milestone into a nationwide story, the campaign delivered lasting impact, boosting BHWT’s profile, inspiring mass engagement, and continuing to drive conversation nearly a year on.

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Want to read more?

Want to read the full story on the campaign? Lucky for you, we don’t believe in gatekeeping. Read the case study here: https://www.happyyolk.com/case-studies/royal-family-british-hen-welfare-trust 

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